For this branding assignment I worked directly with the client to brainstorm potential names for his real estate business. With the use of lateral thinking, we came across the available domain asaplisting.com. It communicates simple professionalism with efficient service. The name is both easy to spell, understand and remember.
The icon captures speed and swiftness while being relevant to the real estate industry. Borrowing from the branding of IBM & Adidas , I integrated diagonal lines to communicate transparency and movement. The logo is strong, simple, scalable, versatile, clutter free and communicates the function of the client's service.