CASE STUDY : Corporate Branding/ Marketing
This is a collection of rebranded company logos. Each new combination explores the subtle connotations that shape brand perception. Some brands have positively associated words within them, others do not. By switching parts of these compound word brands, the association is accentuated.
It all started with Google. Thousands of website variations for "Google" exist. No one had ever replaced the word "Go" in Google. Naturally, I had to.