With this project we really wanted to capture the emotion behind using these phone camera lenses. The friends all in the shot, the better art photo, the picture of your cat. Common things people take photos of, made better and displayed powerfully.
We used a variety of simple yet relevant catchphrases that helped to drive home the convenience of the product.
Takeaway: Take advantage of any opportunity to show the emotional response consumers have to using your product. If you can show it in use, the byproduct of your product/service, highlight it in the best light possible.