For this project, we were tasked with branding an equal quality/lower cost product to undercut main competitors in the sector. Photos and branding took inspiration from and were consistent with leading brands. Our aim was to communicate insulation technology in relevant, high-quality lifestyle shots. For the main photos, we varied light from left to right to give a dynamic representation of each bottle's texture. We used everyday beach-goers to reduce costs and integrate diversity. We hired a model for some fitness shots and provided yoga teachers quality portraits in exchange for posing with the client's product. Our efforts instantly set the client apart from the competition and sales prove it.Branding, Website, Graphics, Packaging, and Photos.