This car charger's competitive advantage is it's retractable charging cable that comes in both micro USB and USB-C format. By emphasizing this feature across multiple product images, the product stands a better chance of attracting customers in the heavily saturated car charger industry. The LED light was also emphasized to communicate the ease of which customers can find their charging port. Rapid charging and the charger's compact nature were also emphasized to further inform potential customers. The more informed they are about what they are getting, the greater the likelihood they will be satisfied and share positive reviews.