For this project I wanted to capture the cube's portability and everyday functionality. I took shots of it next to coffee and in the car to convey how easy it was to take with you anywhere. I went to an appliance store to take a photo of it on a unique stove with lights to emphasize it's charge-level indicator. Placing it amongst other high tech and fun gadgets (things organized neatly) has a transference effect of quality in the customer's eye.
My assignment was to create an image gallery and A+ gallery for the two colors within the span of one week (when the product arrived for FBA). I took the white photos and lifestyle shots then created the gallery by employing a modified version of Ogilvy's (Ogilvy & Mather) standard article layout (from top to bottom: photo, title, text).