Stand Out to Stand Up

Chapter 1: Introduction As an emerging brand in 2023, standing out from the crowd is more important than ever. With an increasing number of businesses and products vying for consumers’ attention, it’s essential to differentiate yourself in order to be noticed. One way to do this is by challenging visual aesthetic norms within your industry […]


Macbook Cable Velcro This is my prototype for any Macbook cord organization. It’s pretty simple: 1. Get Circular Velcro Adhesives Black Velcro Dots White Velcro Dots 2. Buy Two Straps – Link here Rainbow Velcro Straps Black Velcro Straps 3. Stick fuzzy velcro dot to each side of charger 4. Use the rough “hooks” strap […]

Random GIFS

Random GIFS Illustration, Design Visuals made with smiles.


Press Featured on: Enjoy this collection of our works featured on publications around the world! Casselberry Art House On Purpose 2022 CBS, NBC, ABC, FOX | Human Amazon Inspired Product Page  2022 City Arts Factory | x ante // ex post 2022 Orlando Sentinel | Artist couple brings ‘Heaven’ to Mills Gallery 2019  Lifehacker | […]

Barefoot Shoes

Barefoot Shoes Blog, footwear, Gear A collection of shoes, boots, and sandals we spent way too many dozens of hours researching. “low tech shoes, high tech feet” – all of our ancestors Shoes Allow your feet to do what they were meant to. When deciding on a the type of foot-liberating shoe to wear, go […]

Thank You Cards Story

54 Thank you Photography 54 Thank you cards made slow with love, sent on our wedding anniversary. Mike Ideas Studios founder Michael Diaz & his now wife Anne Lindwall were married at Mead Garden in Winter Park Florida on January 17, 2020. 154 pre-pandemic guests were in attendance and the ceremony was an uplifting celebration […]


Trademarks Identity, Design Helping brands express beliefs & emotion within identity ecosystems. “a mark is the visual expression of a brand’s soul.”

New General Menu

New General Menu Digital Design Reformatting a one sheet, 57 item menu for a Winter Park cafe and retail shop. “we honored the original minimalist design to help customers order quickly and get back to connecting” Coming soon: Learn more about this project

AK Building Services

AK Building Services Branding, Copywriting, Digital Design Identity design, web development, and ongoing business strategy consulting for a family-owned commercial cleaning company. “AK Building Services has been helping Florida businesses shine for over 25 years” Learn about this project “The AK dot and brand system graphically cleans images to reveal smiling faces” Learn about this […]

Avalon Exchange

Avalon Exchange Design, Web Development, Print, Branding Designing print assets and online presence for a premium consignment shop with seven locations.


Nightscape Digital Design Turning a watercolor into a nightscape for a winning urban design proposal in under 24 hrs. “low-impact lighting is featured throughout the concept to reveal the stars” Stringfellow Planning and Design is a Winter Park based urban planning firm that assists developers in the thoughtful planning of historic communities. Tasked with visualizing […]

Thank you cards

Thank you Photography, Illustration Coping with the 2020 isolation by slowly writing and illustrating 54 bespoke thank you cards for our family and friends. “created with immense gratitude and appreciation for the people in our lives” Mike Ideas Studios founder Michael Diaz & his wife Anne Lindwall were married at Mead Garden in Winter Park […]

Pop Bottles

Pop Bottles Photography, Identity, Digital Design Brand identity, photography and Amazon assets for vacuum-insulated water bottles. “The new Pop Bottles are the perfect eco-friendly vessel to make life better on the go.” Coming soon: Learn more about this project “Hot for 12 hours, cold for 24 hours, 2 sizes, 3 finishes, & one replaceable cap“ […]

Aero 2

Headphones Photography A collection of Amazon imagery, graphics and copy for multiple headphone manufacturers “We worked with Buddyphones to capture true-to-life images and design scaleable graphic systems.” Kindle Oasis + BTX Photography, Digital Design Collaborating with Amazon for the launch of the new Kindle Oasis & Pop Design BTX Headphone bundle. “Enjoy listening to your […]

Kindle Oasis + BTX

Kindle Oasis + BTX Photography, Digital Design Writing copy, designing graphics, capturing imagery, and communicating directly with Amazon corporate for the launch of the new Kindle Oasis & Pop Design BTX Headphone bundle. “Enjoy listening to your favorite Audible book on the New Kindle Oasis bundled with Hi-Fi Pop Design BTX headphones.” Learn about this […]


Zens Art Direction, Digital Design Creating dozens of soup to nuts Amazon listings for a pioneer in wireless charging. “the freedom of a full charge, made possible by a smartly designed family of qi-wireless chargers” “chargers, power banks, speakers and more combine for a cohesive family of powerful products”


Broaden Brand Identity, Digital Design, Art Direction Blindfolding and introducing people to promote empathy and understanding. “This unique social activism project empowers people to create blindfolded icebreakers.” Learn more about this project Download the Field Guide “we rotated the hole within the letter “b” to create a widened sun on a broad horizon line” Learn […]


Knuckies Product Design, Identity, Digital Design Developing 87 prototypes of a 100% 3D printed phone stand keeping screens out of landfills. “The first model was later reduced from 4 KNUCKLES to a pair of cute Knuckies” Learn about this project “The rectangular logo container widens a simplified side silhouette of the “ring” design” Learn about […]

Search Best Sellers

Search Best Sellers Product Development, Identity Design, Social Media Management, UI Design, Art Direction We built a search engine that shortcuts to Amazon’s hidden top 100 Bestsellers category pages. It’s incredible. “while Amazon keeps a list for the most popular products in hundreds of categories, it doesn’t let you search for these lists. Search Best […]

Brandhut Agency

Brandhut Brand Identity Design, Web Design, Messaging Rebranding a master brand partnering with emerging and established Amazon vendors. “an agency dedicated to helping Amazon vendors pool resources and expertise to grow together” Learn more about this project “Collaborative, personal, and very communicative, Michael approaches his work with a consideration few others match. We started […]

Mead Garden Wayfinding

Mead Garden Wayfinding Copywriting, Digital Design Designing trail signage for the largest public 47 acre botanical garden in Winter Park. “Walking the land, studying surveys, and embracing the ever-evolving garden led us to adopt a modular way-finding system that could afford ongoing sign changes” Learn about this project “A dark green background was chosen to […]


Push Art Direction, Photography, Graphic Design Working on location to design winning pitch assets, document office culture, manage a team of remote artists, and art direct a social media standardization strategy in under 40 days. “a visual mark reflecting a dedication to pushing clients to their full potential, from the inside out” Learn more about […]

NBA MLB Package Design

NBA + MLB Package Design Package Design Packaging design for 9 sanitizer & bath products of 60 NBA and MLB teams. “at the height of the pandemic, Bathletix needed a scalable package design for NBA and MLB teams” Coming soon: Learn more about this project In 2020, at the height of the COVID-19 pandemic, the […]

Pop Design

Pop Design Product Design, Brand Identity Design, Photography, Graphic Design, Packaging Design Creative directing the 360º launch of 35 international products on Amazon & DTC websites. “When needed, the smiling ‘o’ can be utilized for smaller applications, from micro tws headphones, to packaging and iconography.” Learn about this project “we branded, photographed, wrote copy for […]


Wave Photography, Digital Design Creating imagery and graphics for an international kids headphone brand. “We worked with Buddyphones to capture true-to-life images and design scaleable graphic systems.”