Photography with a Human Touch
Founder Michael Diaz approached the photography for the shoot with the same intention of highlighting the human element. The Goosehands logomark was crafted to be transparent, tiny, and brilliantly reflective, requiring careful placement to showcase its strength in a natural environment. One of the challenges was creating a clear separation between the organic materials housed in glass and the background. To achieve this, the photography process involved searching for high-contrast lighting environments that would enhance the visual impact of the talismans. This meticulous search for flattering light echoed Goose’s commitment to finding the perfect homes for her creations to truly shine.
Celebrating Handmade Artistry
The photoshoot aimed to capture the essence of Goose’s handmade talismans and communicate the artistry and individuality that goes into each piece. By focusing on the intricate details and the unique marks left by the human hand, the images sought to convey the tangible and personal nature of her creations. The intention was to move beyond a mere product display and create a connection between the viewer and the artist behind the work.
Transparency and Reflection
The transparent and reflective nature of the Goosehands logomark not only symbolizes the qualities of the talismans themselves but also serves as a metaphor for the artist’s transparency and openness. It reflects her commitment to showcasing the beauty and humanity in her creations. The tiny and subtle logo placement aligns with the delicate craftsmanship of the talismans, emphasizing the attention to detail and the intimate connection between the artist, her work, and the natural environment.
Finding the Perfect Light
The search for high-contrast lighting environments during the photography process mirrored Goose’s dedication to finding the right homes for her talismans to truly shine. Just as the talismans require the perfect light to showcase their beauty, Goose puts in the effort to find the ideal settings and contexts for her creations to be appreciated. The carefully selected lighting enhances the textures, colors, and reflections, bringing out the true essence of the talismans and capturing the attention of those who encounter them.
Conclusion: Celebrating Humanity in Handmade Art
Through collaboration and careful photography, we aimed to capture the unique artistry and charm of Goose’s handmade talismans. By emphasizing the human touch, intricate details, and the connection between the artist and her creations, we sought to create images that go beyond conventional jewelry photography. The transparent and reflective Goosehands logomark and the careful search for flattering light serve as symbols of the artist’s commitment to transparency, craftsmanship, and finding the perfect environments for her work to shine brightest.