"Ideation is the creative process of generating, developing, and communicating new ideas."
Ideation/ Brainstorming tips
We have been guiding six-figure brands with creative ideation for over 10 years. Here are some guiding principles.
Be Silly & Wrong
Reward participants for being brave enough to be wrong, outrageously wrong, silly, off track.
Think from the heart
What you stand for can be a compass, the north star to redirect your brainstorm.
Everything has value
Believe that the perfect solution, social media campaign or next big "thing" can be born from the most ridiculous.
Quantity over quality
Aiming for the largest number of ideas in a given time period. Marking and moving on from the "good ones".
Flesh it out later
Driving home the above point, put an asterisk * by the good ideas and MOVE ON 🙂
Praise, praise, praise
Encouragement helps every brainstorming participant feel braver. Brave enough to dream, dare, and approach challenges from their own unique perspective. Fostering this is our highest calling.
Disrupting Group Think
When the ideas stop flowing, we use these to break free and think anew:
Randomize stimulation by flipping a book and putting your finger on a word on a random page, that word IS THE ANSWER. Treat it as holy to ignite ways of interpreting it.
Flip the script
If your goal is to market your laundry mat and the ideas stop flowing, think about how to get NO ONE to come in. How would you do that?
Maybe put grease in all the machines?
This might spawn a campaign with blacklights showing grease in the "other guys" laundry machines.
Change the problem
Your goal might be to sell more hair ties, but the brainstorm is slugging...
shifting the goal to teaching people new hair tie tricks might spawn a course or video idea that gives value first, then offers a discount code for the hair ties at the end.
Adjust the constraints
Pretending you have a million dollar budget or access to a famous celebrity could jostle free some more concepts that don't even require them.
Add an elephant
Adding a flippant requirement like a purple elephant needed to be included in the solution, could shift the scope and associations in new directions.
Change the timeline
Time plays an often unnoticed role in solution generation.
Try pretending you are 1,00 years in the past or future to see what pops up.