Brandhut

Brand Identity Design, Web Design, Messaging

Creating the identity for an Amazon-focused agency for emerging and established vendors.

"an agency dedicated to helping Amazon vendors pool resources and expertise to grow together"

"Collaborative, personal, and very communicative, Michael approaches his work with a consideration few others match. We started working together over five years ago and have launch hundreds of products from start to finish together."

"aspirational and Amazon-targeted, ads nod to the lifestyle goals most brand owners can relate to"

 

Solution: Leveraging BrandHut’s Expertise and Resources

BrandHut, with its extensive experience and thousands of reviews, allows brands to piggyback on their well-established, vetted, and red-tape-leaping “master brand” account. By selling products under the BrandHut name or utilizing their agency vendor services, brands can bypass costly headaches and troubleshooting associated with brand registry, logistics, advertising approvals, keyword optimization, and customer service. These factors are crucial for the success of a product launch, as winning early allows a brand to stay ahead in the highly competitive marketplace.

Refreshing BrandHut’s Identity: Growing Together

Recognizing the value of unified vendor efforts, Michael approached the identity refresh for BrandHut with the goal of helping sellers “grow together.” The new brand mark symbolizes the agency’s commitment to intelligently navigating Amazon on behalf of their clients. Drawing inspiration from ancient tribal hut shapes, the double arrow incorporates the power of prehistoric symbols associated with community. The upward motion of the nested points represents growth and unity. The sturdy triangle shape reflects the strength BrandHut derives from pooling efficiency insights and seller reviews from multiple brands.

Targeting Business Owners and Entrepreneurs

BrandHut’s target audience includes business owners and entrepreneurs seeking to launch or expand their Amazon business. The use of instantly recognizable Amazon graphics in photos injects a go-getter spirit into the brand’s visual identity. Brand owners understand the importance of protecting their five-star customer reviews, and BrandHut positions itself as an authority on customer service education, helping brands navigate potential pitfalls and ensuring smooth operations.

Solidifying BrandHut’s Position as an Amazon Powerhouse

Over the past seven years, BrandHut has successfully launched over 500 products and generated millions in profit for its clients. This ongoing collaboration with Michael and his team has established BrandHut as an international force on Amazon. The agency’s website, designed in collaboration with studio designer Aidan Weltner, showcases their success through a simple one-page funnel. The website emphasizes clarity, ease of understanding, and a focus on conversion. It communicates the benefits that vendors can expect to enjoy by growing together with BrandHut.

Overall, Michael’s collaboration with BrandHut has helped brands navigate the competitive landscape of Amazon by leveraging the agency’s expertise and resources. The refreshed brand identity captures the commitment to unified growth and intelligent navigation. With a track record of successful product launches and a conversion-centered website, BrandHut has firmly established itself as a trusted partner for brands looking to thrive on Amazon.

Client
BrandHut
Sector
Electronics
Beauty
Nutrition
Home Goods
Kitchen Appliances
Discipline
Digital Design
Art Direction
Brand Identity
Graphic Design
Web Design
Office
Winter Park
Project Team
Nima Ahmadinejad
Kannyn Mcrae
Matt Burell
Laura Douglas
Aidan Weltner
Michael Diaz
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