We help brands stand out by standing for something
1
Who we are
Committed to challenging categories with integrity.
Mike Ideas is a creative studio led by Michael Diaz and a team of remote creatives. We stand for collaboration, empathy, and authenticity. We work closely with emerging & established teams to align with their values with action.
2
What we do
Provide value and connect with the people who need you most.
Brand Strategy:
Market and Opportunity Analysis
Value Prop and Identity Creation
Personality and Communication Strategy
Strategic Planning and Development
Visual Identity
Identity and Design Exploration
Visual Identity and Logo Systems
Brand Guidelines and Documentation
Package Design and Print Collateral
Content
Go-to-Market and Launch Planning
Messaging Strategy and Development
Storytelling and Creative Direction
Brand Messaging and Content Strategy
Brand Writing and Content Creation
Activation
Digital and User Interface Design
Customer Experience and Service Design
Integrated Marketing Campaigns
Strategic Planning and Facilitation
Strategic Brand Consulting and Advisory
3
How we do it
We help clients feel safe enough to embrace who they are and want to be.
Adaptive Brand Repositioning
As a company grows and evolves, it is crucial to adapt its market position in response to shifting industry landscapes or to better reflect its maturing identity. We guide you through a comprehensive repositioning process to ensure your brand remains relevant and competitive.
- Market Analysis: We will thoroughly assess your current market situation, competitors, and industry trends, allowing us to identify opportunities and potential challenges in your sector.
- Brand Audit: Our team will conduct a deep dive into your existing brand equities, analyzing your strengths, weaknesses, and opportunities for growth.
- Strategic Positioning: Based on our findings, we will work with you to develop a strategic repositioning plan that aligns with your company’s vision, values, and long-term goals. This may include refining your target audience, redefining your product or service offerings, or adjusting your brand’s core messaging
Adaptive Business Transformation
In an ever-changing market landscape, it’s essential for businesses to stay ahead of the curve by evolving their core offerings. Michael Diaz and his team of remote creatives, as expert brand consultants, will guide you through a dynamic pivot process to help you capture significant capital pools in differentiated, defensible, and durable ways.
Opportunity Identification: Our team will analyze market trends, competitive landscapes, and potential growth areas to pinpoint lucrative opportunities for your business to capitalize on.
Core Offering Assessment: We will examine your current product or service offerings, identifying strengths, weaknesses, and areas for improvement to align with emerging market demands.
Strategy Development: Based on our findings, we will collaborate with you to design a comprehensive pivot strategy that evolves aspects of your core offerings, ensuring your business remains competitive and well-positioned for long-term success.
Implementation Support: As you put your new strategy into action, our team will provide ongoing guidance and support, helping you navigate any challenges that may arise during the transition.
Performance Monitoring: To ensure your pivot delivers lasting results, we will track key performance indicators and adjust the strategy as needed to optimize your market position and capture significant capital pools.
Building a Resilient Team
We’ll educate your team on tactics, ideation facilitation, and problem-solving techniques to help them overcome their biggest challenges and achieve long-term success.
Needs Assessment: We’ll evaluate your team’s current capabilities and identify areas where additional skills and knowledge are required.
Customized Training: Collaborating with you, we’ll develop a tailored training program focused on tactics, ideation facilitation, and problem-solving techniques that address your team’s specific needs.
Skill Development: Our team will conduct engaging workshops and interactive sessions to empower your team with the necessary tools and strategies for overcoming obstacles and driving innovation.
Ongoing Support: We’ll provide post-training guidance and resources to help your team apply their newfound skills and techniques to real-world challenges.
Performance Monitoring: We’ll track your team’s progress and the impact of the training on their performance, making adjustments as needed to ensure long-lasting results.
Continuous Improvement: To maintain your team’s resilience and adaptability, we’ll recommend follow-up training and development opportunities to keep them at the forefront of industry best practices.
Strategic Brand Portfolio Management
We’ll redefine the relationships between your company’s various brands to clarify their positioning, drive innovation, and inform acquisition strategies.
Portfolio Analysis: We’ll conduct a thorough evaluation of your brand portfolio to identify synergies, overlaps, and gaps.
Restructuring Strategy: Collaborating with you, we’ll develop a strategic plan to optimize the relationships between your brands for maximum impact and clarity.
Brand Positioning: Our team will refine the positioning of each brand within the portfolio to ensure clear differentiation and market relevance.
Innovation & Acquisition Guidance: We’ll provide insights and recommendations to shape innovation efforts and guide potential acquisition strategies.
Implementation Support: As you execute the brand restructure, we’ll offer ongoing guidance to ensure a successful transformation and enhanced brand performance.
Accelerated Sustainable Growth
We’ll guide your start-up or business division through the transition to long-term growth, ensuring a smooth evolution of brand systems, infrastructure, and governance.
Growth Strategy: We’ll develop a tailored plan to scale your business efficiently and sustainably.
Brand Evolution: Our team will refine your brand identity and messaging to align with your growth objectives.
Infrastructure Optimization: We’ll ensure your systems and processes are scalable, adaptable, and efficient.
Governance Enhancement: Our experts will help establish robust governance structures for effective decision-making.
Ongoing Support: We’ll provide guidance throughout the scaling process, addressing challenges and refining strategies as needed.
Innovative Brand Expansion
Our expert brand consultants will help you develop a new brand, business, or unit to capitalize on strategically valuable market opportunities.
Market Research: We’ll identify lucrative market segments and analyze competitive landscapes to determine the best approach for your new venture.
Concept Development: Collaborating with you, we’ll create a unique and compelling brand concept that resonates with your target audience.
Brand Identity: Our team will design a cohesive brand identity, including visual elements, messaging, and positioning, to set your new venture apart.
Business Strategy: We’ll craft a robust business strategy to ensure your new brand, business, or unit achieves its objectives and drives growth.
Launch Plan: Our experts will develop a comprehensive launch plan, encompassing marketing, communication, and stakeholder engagement, to create buzz and generate early success.
Ongoing Support: As you bring your new venture to life, we’ll provide guidance and support to address challenges and optimize performance.
Cohesive Brand Integration
Merging two or more brands into one can lead to the creation of powerful new equities, advantages, and architectures. Our expert brand consultants will guide you through a seamless brand merger process, helping you maximize the potential of your combined brand assets.
Brand Assessment: We will conduct a thorough analysis of each brand’s strengths, weaknesses, and unique selling propositions to identify opportunities for synergy and growth.
Merger Strategy Development: Based on our findings, we will work closely with you to create a tailored brand merger strategy that aligns with your business goals and optimizes the combined brand’s value.
Brand Architecture: We will design a cohesive brand architecture that effectively blends the distinct elements of the merging brands, ensuring a unified and compelling brand identity.
Communication Plan: To ensure a smooth transition, we will develop a comprehensive communication plan to engage your stakeholders, employees, and customers throughout the merger process.
Implementation & Support: As you execute the brand merger, we will provide ongoing guidance and support to address any challenges and ensure a successful integration.
Post-Merger Evaluation: Once the merger is complete, we will assess its impact on your business, and refine the strategy as needed to further enhance the combined brand’s performance and market position.
Enhancing Brand Relevance
We’ll update key elements of your company’s brand to boost relevance, differentiation, and competitiveness while preserving critical brand equities.
Brand Audit: We’ll assess your current brand assets to identify areas for improvement and preservation.
Brand Evolution: Collaborating with you, we’ll refresh your brand identity, messaging, and positioning to better resonate with your target audience.
Implementation Plan: We’ll develop a comprehensive plan to seamlessly introduce the updated brand elements.
Ongoing Support: As you implement the brand refresh, we’ll provide guidance and assistance to ensure a smooth transition and lasting impact.
Accelerated Business Growth
We’ll help your company swiftly expand into new categories, markets, audiences, offerings, or geographies to boost revenue, enhance brand equities, and capitalize on existing strengths.
Opportunity Analysis: We’ll assess potential markets and growth areas to determine the most promising expansion opportunities.
Expansion Strategy: Collaborating with you, we’ll develop a tailored strategy for rapid growth, targeting new sectors, customers, or regions.
Brand Adaptation: Our team will refine your brand identity to ensure a strong connection with new markets and audiences.
Implementation Support: We’ll provide guidance throughout the expansion process, navigating challenges and optimizing strategies as needed.
Performance Tracking: We’ll monitor key performance indicators to ensure successful expansion and sustained growth.
Revitalizing Business Performance
We specialize in revitalizing underperforming companies or business units, increasing competitiveness, investment impact, and valuation through our turnaround process.
Performance Diagnosis: We’ll conduct a comprehensive analysis of your company or business unit to identify performance gaps, challenges, and growth opportunities.
Strategic Redirection: Working closely with you, we’ll develop a tailored turnaround strategy that aligns with your goals and addresses the identified areas of improvement.
Operational Efficiency: We’ll help optimize your operations, streamlining processes, and cutting costs to enhance overall performance.
Brand Reinvention: Our team will re-imagine your brand identity and messaging to better connect with your target audience and drive customer engagement.
Implementation & Support: We will guide you through the execution of the turnaround strategy, addressing any challenges and providing ongoing support to ensure success.
Performance Monitoring: To sustain long-term improvements, we’ll track key performance indicators and make necessary adjustments to maintain your company’s revitalized competitive edge.
