Mike Ideas, founded in 2011 by Michael Diaz, is a strategy and design consultancy based in Winter Park, Florida. The studio focuses on building brands with intention, pairing identity, design, and storytelling with the strategic insight needed to support growth. Services range from naming and brand identity to websites, content, and campaign strategy, always with an emphasis on clarity and lasting impact.

Over the years, Mike Ideas has contributed to a wide variety of projects, from family law firms, philanthropic foundations, and cultural institutions to biotech innovators, hospitality groups, and consumer product launches. The studio’s work has also supported initiatives with organizations including Amazon, the NBA, MLB, Chiquita, Realtor associations representing 200,000+ members, and the corporate offices of national gym franchises. Whether developing a rebrand, Seven-figure RFPs, and a website for a commercial services company, launching a new technology product, or creating creative assets for large-scale community festivals, Mike Ideas approaches each engagement with equal parts design craft and business strategy.

Michael’s process is detail-driven and highly collaborative, integrating typography, color systems, motion, and imagery with sharp positioning and narrative frameworks. His background as a creative director and strategist ensures that every deliverable connects story to ROI, design to market impact.

As a small studio, Mike Ideas prides itself on direct attention, strategic honesty, and tailored solutions. The work is entrepreneurial, local, and global at once, ranging from humble small businesses to international philanthropic initiatives. The driving principle: unlock brand identity so it resonates, lasts, and grows into something bigger than the moment.