Doing things that matter.
Strategic Business Advising
Leveraging your "why" before working with affordable talent and tools.
Upwork & Fiverr make it easy to find independent contractors
Hiring a freelancer has progressed rapidly in the past decade with huge strides in accessibility, affordability, and quality. In spite of this progress, the area of purpose-driven brand ideation/brainstorming has not been given much attention.
Michael and his freelance team have recognized that effective brainstorming plays a huge role in both the final design of assets and the way they impact followers, new and old.
The current trend + challenges
Currently, gig platforms use "the hourly rate" to reward the fast delivery of assets while penalizing collaboration and success between contractor and client.
Our focus is on the practice of value-driven ideation and the crucial roll it plays in how brands seek to win WITH their followers.
Content across every channel is becoming increasingly homogenous - this makes it even more important for brands to consider how they can make a tangible impact (both for their followers, and the planet alike).
Brands today face diminishing returns on each of their campaigns as many rinse and repeat their way toward click-bait irrelevance. This challenge is especially potent as new brands struggle for growth and differentiation, without the insight and innovation industry leaders can afford.
Pitch-culture and Impact
Since the early days of advertising, "the pitch" has been a cornerstone of the modern business model. A showcase of creative genius and gratuitous accommodations.
The client speaks, the creative returns to present, the client accepts or rejects, repeat.
The "pitch" now contains influencers with millions of followers that expand the reach and create a sense of security around the success of campaigns (big or small).
Research however shows a deteriorating trust in brand-pedaling influencers as the need for belonging surges in a post-pandemic digital workplace.
TLDR: People are looking for ways to connect on a deep emotional level with each other. Brands are rewarded for facilitating this connection and creating a sense of belonging among followers.
Culture and Impact
We can advise you on how to approach content creation in the following:
Branding | Identity
Logomarks & Logotypes
Shopify, Wix, WordPress, SQSP
Brochures | Flyers | Rack Cards
Signage | Posters
Website Headers & Footers
Art Direction | Creative Direction
Brand Collateral Harmonization
Animation & Illustration
Research & Competitor Analysis
Product & Lifestyle Photography
Social Media Strategy
"I didn't like the idea of being foolish, but I learned pretty soon that it was essential to fail and be foolish."
"Most of us would be upset if we were accused of being 'silly.' But the word 'silly' comes from the old English word 'selig,' and its literal definition is 'to be blessed, happy, healthy and prosperous.'"
"Many of life's failures are people who did not realize how close they were to success when they gave up."
"Our real discoveries come from chaos, from going to the place that looks wrong and stupid and foolish."
"There's power in looking silly and not caring that you do."
"The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal."
"this terror of being wrong means that people have enormous difficulties in changing ideas."
“Our love of being right is best understood as our fear of being wrong”
“I skate to where the puck is going, not where it has been.“